I chose to name this store "Regalo Di Lusso," because translated from Italian to English it means "Luxury Gift." My son, also a budding entrepreneur, always tells me, "Your customers don't know what it means." So, I thought I would tell you.
As a young man growing up in a first generation Italian household, important purchases were always well thought out. The item had to be durable, fashionable and cheap! The money was not spent foolishly. The paycheck received by both my parents on Friday from their factory jobs was divided three ways. First, the mortgage had to be paid. My parents and my two brothers immigrated from Southern Italy in the Mid-Fifties. After World War II there wasn't much left of Europe especially Italy. Plain and simple, there were no jobs. Second, food had to be bought for the household. What couldn't be grown out of the garden in our backyard was bought at the local A & P grocery store. Mom was a wonderful cook and made gourmet meals out of nothing. Third and finally, there was the college fund. We were all going to college and we did. Don't get me wrong. I'm not complaining. I have lived the true "American Dream!" No, we aren't all millionaires, but we lived a life and are continuing to live a life that many around the world can't.
The items you will find in this store are vintage, durable, fashionable and cheap! You will discover one-of-a-kind gifts from the past to share with friends and family!
So, as I progress on to my next new venture in life, please feel free to contact me with any issues or problems you encounter with the products purchased in this online store. I am providing you with my personal email below. Please feel free to reach out to me.
Regalo Di Lusso